During our early years, we spent a lot of time developing and building advanced reports in Excel. That knowledge and insight helped to lay the groundwork for our initial build of iAdOps, which was initially developed to simplify the process of running pacing reports.
While iAdOps started off as an easy way for our team to monitor pacing and optimize delivery for our clients’ campaigns, it has now become a much more useful tool that facilitates the management of all campaigns. Moreover, the system is able to include 3rd party reporting data through our partnership with Ad-Juster, the industry’s leading 3rd party reporting tool.
The iAdOps reporting suite is a secure, online reporting system that is accessible by both clients and internal OAO teams.