Ad Ops Impressions | Publisher Ad Operations Insights

Coffee, Tea, & Ad Ops: To Manage or Delegate Your Ad Stack & Inventory — adops-com

Written by adops.com Team | January 24, 2025

A few members of our team got together for a webinar with Beeler.Tech, hosted by Melissa Chapman, to discuss everything publishers need to consider when deciding on how to best manage their inventory.

  • Listen in as we explore key strategies and considerations behind each approach, from full control over your ad ops to outsourcing with strategic third-party support.

  • Learn how each model aligns with your structure, challenges, and monetization goals.

  • Identify what factors - from ad layout and trafficking to tech partnerships and reporting - can help you drive optimal performance and revenue