WEBSITE USAGE INFORMATION
COOKIES, FLASH COOKIES, SERVER LOGS AND WEB BEACONS
Cookies are bits of data stored on your hard drive that contain no personal information but which help enhance your web-browsing experience. Not all web browsers accept cookies, and those that do usually provide a preference or setting that allows you to refuse and remove most types of browser cookies. If your browser does not accept cookies, you may still enjoy OAO’s Website. You may opt-out of OAO’s data collection activities by turning off the cookies on your browser. If you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this opt out process for each computer and each browser.
Some servicers may use Flash cookies, or local shared objects, to store preferences or personalize content. Similarly, some services use web beacons, which are electronic images that deliver cookies, count visits, determine if emails have been opened or evaluate usage. Server logs similarly capture non-personally identifying data, such as the time and date of the visit to the Website, the browser and the operating system being used and more. OAO does not use Flash cookies, web beacons or server logs to gather data on its Website.
For more information regarding online advertising, cookies and their use, you can visit http://www.aboutads.info and/or http://www.aboutads.info/consumers. For additional information on how to opt out of data collection, you can visit http://www.aboutads.info/choices/ and http://www.aboutads.info/consumers#browsers.
USE OF COLLECTED INFORMATION
THIRD PARTY AND CUSTOMER SITES
OAO ALPHA COLLECTED INFORMATION
In addition to the foregoing concerning customer websites, OAO may collect, or work with third party technologies that collect, non-personally identifiable information about visitors to OAO’s customer websites. (“OAO Alpha Collected Information”). OAO Alpha Collected Information includes, for example:
IP address, browser type, browser history, ISP, browser language, referring website addresses, date and time of visits, search keywords, page view history, activities and actions on the customer website, user location (city, country, zip code), date and time stamp, types of advertisements viewed and click data, and visitor’s device information, including make, model, operating system, and data connection type.
OAO uses the OAO Alpha Collected Information to better target advertising and advertising campaigns to visitors of OAO’s customer websites. The information may also be used to operate and improve the OAO’s services; to customize the advertising and content you see on the customer website; to report on or forecast advertisement or advertisement campaign performance including preparing visitor activity summaries; and to determine non-personally identifiable user responses to advertisements and advertisement campaigns. OAO may supplement the OAO Alpha Collected Information with non-personally identifiable information provided by third parties to enhance these uses.
OAO may share the OAO Alpha Collected Information with its partners to help them deliver targeted advertisements and advertising campaigns to visitors to customer websites and with those who help OAO provide its services. OAO may also share the OAO Alpha Collected Information as necessary to comply with laws or regulatory requirements and/or to respond to lawful requests and legal process, to protect the rights and property of OAO, its affiliates, agents and customers or in the case of an emergency to protect the safety of our employees, agents, customers or any person.
RETENTION OF COLLECTED DATA
OAO retains information collected for as long as needed to provide OAO’s services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
451 Broadway, 3rd Floor
New York, NY 10013