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    <loc>https://adops.com/news</loc>
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    <lastmod>2026-02-26</lastmod>
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  <url>
    <loc>https://adops.com/news/fewer-logins-more-leverage-how-adopscom-helped-a-global-publisher-simplify-ad-operations-and-unlock-newsletter-revenue</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-12</lastmod>
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    <loc>https://adops.com/news/start-em-sit-em-publisher-priorities-for-h1-2026</loc>
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    <lastmod>2026-01-17</lastmod>
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  <url>
    <loc>https://adops.com/news/publisher-consolidation-strategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/c65cd152-5177-43e4-9e33-835a15bd4917/adops_Publisher+consolidation+blog+v2.png</image:loc>
      <image:title>News - Absorb, unite, and outsource: publisher consolidation strategies for 2026, with adops.com’s Michael Edwards</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/41b9dac0-45d8-4c0a-ad3f-0ea5b0857a92/adops_LATAM_hero_rectangle.png</image:loc>
      <image:title>News - Absorb, unite, and outsource: publisher consolidation strategies for 2026, with adops.com’s Michael Edwards - From there, it helps to ask a few simple questions. Do you need more scale? Are you carrying legacy businesses that no longer fit your strategy? Are you spending too much time running adtech rather than building products and relationships? The answers to these questions tend to point you towards one or two of these models, and that is where a partner like adops.com can pressure-test the options with you.</image:title>
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  <url>
    <loc>https://adops.com/news/adopscom-expanding-google-am360-reselling-and-support-to-latin-america</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/a38d3d45-ccfb-492d-a418-a7ba97375d93/adops.com_Beeler.Tech_joint+logo+rectangle.png</image:loc>
      <image:title>News - adops.com expanding Google AM360 reselling and support to Latin America - Recently, adops.com announced it was extending its GAM360 reselling and support services via the Google Certified Publishing Partner (GCPP) Program to Spanish-speaking Latin America (SPLA).</image:title>
      <image:caption>On its face, it’s a logical expansion of their long-standing work with Google. But if you’ve spent any time around this team, you know they don’t make moves just to check a growth box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/41b9dac0-45d8-4c0a-ad3f-0ea5b0857a92/adops_LATAM_hero_rectangle.png</image:loc>
      <image:title>News - adops.com expanding Google AM360 reselling and support to Latin America - We’re hiring bilingual team members. We’re building culturally fluent support. And we’re bringing the same boots-on-the-ground model that’s worked for years in the U.S. into another region. We’ve always believed in getting close to the work. This lets us do that in more places, without losing focus on what got us here in the first place. So no, it’s not a new direction. It’s an expansion. It’s a reaffirmation of who we are, and what it looks like when we double down.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/adopscom-expanding-google-am360-reselling-and-support-to-latin-america-k7fmd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/a38d3d45-ccfb-492d-a418-a7ba97375d93/adops.com_Beeler.Tech_joint+logo+rectangle.png</image:loc>
      <image:title>News - adops.com expande la reventa y el soporte de Google GAM360 a Latinoamérica - Recientemente, adops.com anunció la expansión de sus servicios de reventa y soporte de GAM360 como parte del programa Google Certified Publishing Partner (GCPP, por sus siglas en inglés) para Hispanoamérica.</image:title>
      <image:caption>A primera vista, la expansión parece algo lógico dada la larga trayectoria de colaboración con Google. Sin embargo, quienes han tenido la oportunidad de conocer a este equipo más de cerca saben que no toman decisiones únicamente para cumplir con un requisito de crecimiento.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - adops.com expande la reventa y el soporte de Google GAM360 a Latinoamérica - Estamos contratando miembros bilingües para incorporarse a nuestro equipo. Estamos conformando un equipo de soporte con competencias interculturales. Y lo estamos haciendo implementando en una nueva región el mismo modelo de trabajo presencial que nos ha funcionado durante años en Estados Unidos. Siempre hemos apostado por el involucramiento de cerca con el trabajo. Esto nos permite hacerlo en más lugares, sin perder de vista lo que nos trajo hasta aquí.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/adopscom-expands-gam360-access-to-spanish-speaking-latin-america-as-gcpp-platform-reseller-tx3k3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-17</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/adopscom-expands-gam360-access-to-spanish-speaking-latin-america-as-gcpp-platform-reseller</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-11</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/adopscom-expands-into-latin-america</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-17</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/adopscom-se-expande-a-latinoamrica</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-03</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/what-makes-adopscoms-google-am360-reseller-program-different-and-why-publishers-are-switching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/cfbd5742-554d-4d5f-8e8e-a1da43ce7f9b/adops+blog+-+feature+img+_+Reseller+Campaign.png</image:loc>
      <image:title>News - adops.com’s Google AM360 Reseller Offering: What Makes It Different and Why Publishers Are Making the Move - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/four-ways-publishers-are-consolidating-to-survive-and-thrive-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/9759938e-8ad0-4638-9e12-18bb610a566a/AdOps_Pub_Consolidation_29.09.26_1200x674.png</image:loc>
      <image:title>News - Four ways publishers are consolidating to survive (and thrive) in 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/start-em-sit-em-revisited-publisher-priorities-for-h2-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/69f7ba34-d7d6-437f-af2c-136f859e7add/AdOps_QnA_16.09_v2.1_1200x674.webp</image:loc>
      <image:title>News - Start 'em, Sit 'em revisited: publisher priorities for H2 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/true-efficiency-in-ad-ops-clarity-control-and-confidence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-20</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/from-oao-to-adops-dot-com-ceo-craig-leshen-on-elevating-ad-ops-for-publishers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-17</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/operational-velocity-audacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/oao-is-now-adops-dot-com</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/603d3813-9db6-4aaf-940b-f61f0e642b24/rob-beeler-and-craig-leshen-at-beelertech.png</image:loc>
      <image:title>News - OAO Is Now adops.com, But The Real Story Is What It Means For All Of Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/5702761f-4ada-405e-ac08-89cf43ad4ef6/rob-beeler-and-craig-leshen-on-stage-at-beelertech.png</image:loc>
      <image:title>News - OAO Is Now adops.com, But The Real Story Is What It Means For All Of Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/oao-webinar-coffee-tea-and-ad-ops-to-manage-or-delegate-your-ad-stack-and-inventory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/start-em-sit-em-publisher-priorities-for-h1-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-14</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/five-ways-ad-ops-teams-can-drive-efficiencies-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
  </url>
  <url>
    <loc>https://adops.com/news/unlock-the-power-of-newsletter-advertising-with-oao-eac</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1722300799570-RQTJM400GODR88FUW3GA/unsplash-image-LPZy4da9aRo.jpg</image:loc>
      <image:title>News - Unlock the Power of Newsletter Advertising with EAC - Make it stand out</image:title>
      <image:caption>In today's digital landscape, reaching your target audience with precision and impact is more crucial than ever. As brands seek innovative ways to connect with consumers, email newsletter advertising has emerged as a powerful tool for engaging with highly receptive audiences. Email Ad Connector (EAC) is designed to harness the full potential of this channel, offering seamless integration and unparalleled efficiency for delivering ads within email newsletters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/navigating-the-post-cookie-era-a-call-to-arms-for-publishers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/783a8ecf-6a2b-44d6-b257-472e7ffb6899/navigating-the-post-cookie-era-a-call-to-arms-for-publishers_660x320.jpg</image:loc>
      <image:title>News - Navigating the Post-Cookie Era: A Call to Arms for Publishers</image:title>
      <image:caption>As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2023/9/26/accessing-google-ad-exchange-has-never-been-easier-llehs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714424552705-AIX8BYMQTJE0CVRSSS8R/star-wars-like-photo-planets</image:loc>
      <image:title>News - Contexual Advertising In A Galaxy Not So Far Away - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2023/9/26/accessing-google-ad-exchange-has-never-been-easier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714510577834-JBA4GFJEACAQ9UTQ6FPL/43863-AdM-OAO-Sponsored-Article-Units_660x320.jpeg</image:loc>
      <image:title>News - Accessing Google Ad Exchange Has Never Been Easier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2023/6/2/navigating-the-not-so-great-layoff</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714510885971-L72XB7U9DUCMEQP7YA8O/windy+sailboat+navigating+waters</image:loc>
      <image:title>News - Navigating The [Not So] Great Layoff - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2022/11/17/impressions-from-the-desk-of-michael-edwards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714511572968-R1DTY9LTQD5Z9U93OKXS/image-asset.jpeg</image:loc>
      <image:title>News - Impressions From The Desk of Michael Edwards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2022/10/21/joining-forces-with-a-google-partner-simplifies-processes-amp-increases-publisher-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714511682717-7APQC7RY0IVL8LUHFYLE/image-asset.jpeg</image:loc>
      <image:title>News - Joining Forces With A Google Partner Simplifies Processes &amp;amp; Increases Publisher Success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2022/8/29/managed-services-and-ad-products-current-role-in-the-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714512047893-A2S6JCBLUL8UMLAK2TVC/Professional+team+collaboration</image:loc>
      <image:title>News - Impressions From The Desk Of…Jennifer Hill, VP Ad Operations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2022/7/19/newsletter-advertising-how-to-succeed-and-common-hurdles-to-clear</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714512226727-KWM4HHPTJCUBSAVWCUD7/Newsletter+Advertising+Success+Tips</image:loc>
      <image:title>News - Newsletter Advertising: How to succeed and common hurdles to clear - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/working-with-a-google-am360-certified-provider-pricing-benefits-dedicated-support-amp-custom-tech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714512405458-BSDQFHACLFYGO57G7S2E/Professional+Google+AM360+dedicated+support+and+custom+tech</image:loc>
      <image:title>News - Working with a Google AM360 Certified Provider: Pricing Benefits, Dedicated Support &amp;amp; Custom Tech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2022/5/25/navigating-the-great-resignation-find-stability-with-an-ad-ops-partner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714513273457-0188Q5TULL36WDLKVJEM/Google+Analytics+Dashboard</image:loc>
      <image:title>News - Navigating The Great Resignation: Find Stability With an Ad Ops Partner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2021/9/25/thinking-inside-the-inbox-oao-eac</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714513593785-5RPKJSNVY670B2CGN7EP/Inside+email+inbox</image:loc>
      <image:title>News - Thinking Inside the InBox: OAO EAC - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/trust-web-times-interview</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1713340218017-OU7UC73YZ611268XA0CH/image-asset.jpeg</image:loc>
      <image:title>News - Trust Web Times Interview Series: Craig Leshen and Mike Alania ; Outsourced Ad Ops - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2021/3/8/the-future-of-newsletters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1714513970311-89LYVK1YYCKFFPAZ8V37/Newletters+on+iPhone</image:loc>
      <image:title>News - The Future of Newsletters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://adops.com/news/2021/3/8/passendo-and-oao-launch-strategic-partnership-in-the-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6605cafe71d128372be8d799/1fa90350-8382-4d30-bc95-e13bb8429158/nobkgd_oao_passendoArtboard-1.png</image:loc>
      <image:title>News - Passendo and OAO Launch Strategic Partnership in the US - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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