The Job of Ad Ops
Ad operations is an area within the world of digital advertising that most people probably don’t know too much about. They may be familiar with the general idea of what ad ops is, but they wouldn’t necessarily understand what ad ops does. And that’s ok because ad ops is not always easy to define. It is a complex, dynamic function that sits between sales, technology, finance, product, marketing, and, in many organizations, a foosball table. To be sure, as with any complex, dynamic function that interacts with myriad internal and external groups, illustrating the role, responsibilities, technical acuity, and general kick-ass skill set in an infographic was no small challenge. But we gave it a shot anyway – because coming up with solutions is what ad ops does.
What would we want if we were the publisher?
I want to feel like my team is fully integrated into my business.
I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.
I want to know everyone on my team.
I want to feel like my team knows my business just as well as my employees do.
Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.
My team should be fully knowledgeable about current industry trends and technologies.
What would we want if we were the employee?
Growth PotentialWe encourage and empower our employees to learn as much as possible about the ad ops field and all the nuances that go with it. As employees become more skilled and experienced, they are offered opportunities for advancing into other roles within OAO, such as people management, technical services, code development and more.
Exposure to Various TechnologiesWe work with a wide variety of ad technologies and platforms, whereas many publishers only work with one or a few. From standard display to mobile video to order management systems, our teams work with best of breed ad technologies that continue to shape and revolutionize our industry.
Job SatisfactionWe are an ad ops company run by experienced ad ops professionals. Our employees are the heart and soul of our organization and we make it a point to provide them with the proper resources to help them learn, grow and succeed at OAO. We are proponents of a healthy work/life balance and we believe strongly in a team-based, cross-functional approach to ad operations.
The online advertising industry is becoming more complex and the roles and responsibilities of ad operations are expanding rapidly. OAO is agile and flexible which enables us to pivot and shift with ease in order to stay in line with current industry trends, new technologies, and best practices. We’re always expanding on our offerings as we continue to provide our clients with the highest level of service. To learn more about us, please visit our contact us page to submit an inquiry.