OAO Discusses "The Ad Ops Investment" with AdMonsters

The Ad Ops Investment: An Interview With OAO’s Craig Leshen and Michael Alania

It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO) have taken on – and they have to do it well enough to be profitable and grow as a company. While that task may seem Herculean, it also happens to give OAO a unique and broad perspective of the industry.  I sat down with Craig Leshen and Michael Alania, President and Executive Vice President, respectively, to learn more about the intricacies of outsourcing ad ops as well as their takes on the top issues of the day.

Click here to read the full interview:  http://www.admonsters.com/blog/ad-ops-investment-oao

What would we want if we were the publisher?

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I want to feel like my team is fully integrated into my business.

I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.

I want to know everyone on my team.

I want to feel like my team knows my business just as well as my employees do.

Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.

My team should be fully knowledgeable about current industry trends and technologies.