Impressions From The Desk of Michael Edwards

Digital publishers, and the challenges they face monetizing content through advertising, come in all shapes and sizes, with new opportunities and pitfalls around every corner.

Maybe you’re a startup, with a small but talented editorial team and a dedicated audience, but little experience with advertising or tech, drowning in the acronym soup that is our modern ad tech industry.

Perhaps you’re an established publisher. You’ve been around long enough to know what DFP is and how to traffic a campaign in your sleep, but you feel those privacy regulations closing in on your 3rd party data faster than a programmatic vendor at an industry happy hour.

You might be a widely known household brand, around long before the computer age, now at the forefront of digital broadcasting. Your content flows into millions of homes every day and is integrated with more ad technologies than ad breaks in your top-rated FAST channel.

Going into our 20th year, OAO continues to provide our industry-leading, white-glove Outsourced Ad Ops services and technologies to publishers like those described above and hundreds of others. Check out our offering overview, white papers, and articles detailing how our Managed Services, Technical Services, and Ad Products teams are ready to help build and manage full ad stacks, fill in the gaps in your existing programs and collaborate with your teams.

With all of our offerings though, one OAO advantage you won’t find accounted for in the sales collateral, MSAs, or even the monthly invoices, is how valuable having an external contact to consult with can be. Someone to answer one-off questions, bounce ideas off of, and offer guidance and insight that may be hard to come by within a single organization or internal team. That’s exactly the sort of added value our Accounts team aims to provide. Beyond the product demos and scoping calls, consider our team your business partner and resource. We’re looking forward to speaking with you, so please don’t hesitate to reach out to me directly or to our team if you need a hand with your ad operations or just want to discuss the latest item to cross your desk.

Talk soon,
Michael