Services

Our drive to provide digital publishers with the highest level of white-glove service, solutions, and support is the hallmark of our longevity and success.

The OAO Advantage

Founded in 2003, OAO has a long standing, proven track record of helping publishers succeed in growing their ad revenue, reducing operating costs, and streamlining processes for sustainable growth and business continuity.

Publishers working with OAO can expect to have the support of an ad ops team that is composed of industry experts who continually stay apprised of current trends, emerging technologies, and best practices. Whether a publisher is looking for help with specific ad ops tasks or is in need of full-stack ad ops managed and professional services, OAO is equipped to provide the right type of solution to suit each publisher’s unique requirements.

Google Certified Publishing Partners

We help Publishers Achieve Their Business Goals

Google Certified Publishing Partners are part of an exclusive community of trusted third-party experts who offer innovative solutions and services utilizing the latest Google products. They can help with everything from growing your ad revenue to strategizing across many areas of your business including: campaign setup, optimization, and maintenance.

OAO is a GCPP and has been an authorized reseller of AM360 and its predecessor platform, DART, since 2006. We are also one of the few companies selected by Google to join the inaugural GCPP program in 2015 and have continued to successfully meet and exceed the requirements of Google’s annual GCPP review year after year.

Managed Services

OAO’s managed services teams provide hands-on, professional ad operations services to publishers who rely on both direct and programmatic ad sales to drive revenue for their organizations. These teams forge deep operational relationships with their accounts and provide leadership, guidance, and expertise in all facets of ad operations including, but not limited to, workflow process, trafficking, campaign management, reporting, troubleshooting, documentation, and communication.

  • Standard Ad Operations

    Ad Trafficking

    Campaign Management

    Custom Reporting Solutions

    Inventory Management

    Creative Implementation, Testing & Quality Assurance

    Workflow Management

  • Monetization Services

    Google Ad Manager MCM MI

    Google AdX + Open Bidding Management

    SpringServe Management

    PubMatic OpenWrap Support

    Demand Partner Management

    Revenue Reporting & Monitoring

Professional Services

OAO’s Professional Services teams offer publishers comprehensive technical solutions, tackling unique and complex challenges with expertise. We also provide skilled project management for initiatives such as platform integrations, ad server configurations, migrations, and more. These teams offer innovative ideas, strong leadership, and expert guidance, working hands-on with testing, troubleshooting, quality assurance, documentation, and communication.

  • Business & Technical Services

    Ad Server Set Up & Migrations

    Ad Tag Architecture and Documentation

    Consulting & Technical Support

    Custom Report Development

    FatTail AdBook+ Support

    Google Ad Manager Support

    Platform Integrations

    Testing and QA

  • Ad Products Services

    3rd Party Certification Management

    AM360 CMS Integration Consulting

    AM360 Creative Template Development

    Bulk & Custom AM360 Actions

    Cross-Device Testing

    Custom Ad Serving JavaScript Development & Consulting

    Platform Implementation Management

    Video Streaming Solutions

Integrated Partners

Publisher Solutions

Value Added Reseller Technologies

OAO is a value added reseller (VAR) for best-in-class sell-side technologies that help publishers achieve their ad operations and business goals. The OAO Support team provides hands-on product support to publishers for each of our VAR products.

  • Google Ad Manager (AM360)

    AM360 is a trusted, industry leading Google product and the preferred ad serving platform and SSP for digital publishers world wide.

  • FatTail AdBook+

    AdBook+ is the only unified direct and programmatic supply platform that gives premium publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels.

  • SpringServe

    SpringServe is a video ad server that provides publishers with a powerful and customizable set of ad serving and optimization features to manage every aspect of a publisher’s video advertising business, from guaranteed to remnant and programmatic.

  • PubMatic OpenWrap

    OpenWrap, built on Prebid, is PubMatic’s unified header bidding solution that helps publishers unlock new revenue opportunities across all channels, formats, devices, and screens.

  • Burt Intelligence

    Burt Intelligence is a cloud-based business intelligence tool providing publishers with access to a variety of data and useful campaign insights.

  • Ops Mage

    Ops Mage is an AI powered, privacy-friendly, contextual classification solution that enables publishers to deliver contextually targeted ads without reliance on cookies.

  • Adwallet

    Adwallet is the leading provider of automated direct and programmatic ad screenshots for Publishers and Agencies.

Publisher Solutions

Exclusive AM360+ Offerings

Transform your ad operations with OAO’s AM360+ custom solutions, providing publishers exclusive tools to boost efficiency and increase revenue.

  • OAO Alpha Video (AV)

    Unlock new revenue streams effortlessly with OAO AV, our innovative solution that seamlessly integrates with AM360. Say goodbye to the hassle of managing multiple platforms or complex integrations. OAO AV empowers publishers to connect a wide range of video demand sources – from header bidding and VAST to direct connect and RTB partner connections – all through a single creative tag in the AM360 ad server. Simplify your video monetization and maximize your earnings with OAO AV!

  • OAO Email Ad Connector (EAC)

    Introducing EAC, the ultimate solution for delivering ads from AM360 into email newsletters with unmatched ease. EAC seamlessly integrates your ad server and email platform, improving workflow efficiency by unifying trafficking and reporting within your AM360 network. Harness the power of advanced targeting with first-party audience data and unlock revenue potential by monetizing unsold inventory through both direct and programmatic channels with select demand partners.

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  • iAdOps Reporting Platform

    Streamline your ad operations with iAdOps, a powerful tool tailored for ad ops teams to easily access essential AM360 and third-party campaign data. Developed by OAO with valuable insights from our publisher clients and internal ad ops teams, iAdOps enhances operational efficiency by minimizing the steps needed to access, view, and share critical campaign performance data. Engage with an easy-to-use interface that fosters effective collaboration and seamless data sharing among teams and stakeholders!

Why OAO?


What Would We Want If We Were The Publisher?

  • I want my ad ops partner to be up to speed about current industry trends, technology, and best practices.

  • My ad ops partner should feel like a fully integrated part of my business.

  • I want to work with a skilled, experienced, and reliable ad ops team.

  • My ad ops team should be critical thinkers, not just order takers.

  • I want my ad ops partner to provide innovative ideas and solutions to help grow my business.