Top 5 Strategic Advantages for Outsourcing Ad Operations

As we approach the end of calendar year 2022, digital publishers are facing a rising tide of economic uncertainty amidst a paucity of skilled and available ad operations resources. With the Fed continuing its rate hiking policy to combat levels of inflation not seen since the 1980s, publishers of all sizes are starting to feel the impact of higher operating costs. Coupled with consensus among many economists that the economy is headed toward recession in 2023 – which could negatively impact advertiser ad spend – along with new data privacy regulations that are slated to take effect in certain states on New Year’s Day 2023, it is absolutely imperative for publishers to think strategically about how they will navigate this uncharted territory.


Submit your information below to gain access to the White Paper.

Achieve Your Ad Serving Goals with a Google Certified Publishing Partner

For digital publishers, the world of ad operations has never been more dynamic or more complex. Publishers are tasked to find a trusted ad operations partner that will not only provide support navigating an ever-changing landscape filled with rules and regulations, but also provide products that streamline operations and offer new monetization opportunities across their web, mobile app, video, and email/newsletter properties.

This white paper will outline the following products:

  • Google Certified Publishing Partner (GCPP)

  • Ad Manager 360

  • OAO EAC (Email Ad Connector)

  • OAO Alpha Video

  • iAdOps


Submit your information below to gain access to the White Paper.

What would we want if we were the publisher?

book.png

I want to feel like my team is fully integrated into my business.

I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.

I want to know everyone on my team.

I want to feel like my team knows my business just as well as my employees do.

Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.

My team should be fully knowledgeable about current industry trends and technologies.