Viewability eBook

You built a mobile website. That’s great! But, chances are good that your job is far from done. Implementing targeted mobile web optimizations, aimed at bringing down content load and ad load speeds, can deliver enormous benefits both for your mobile sites and across the entire web ecosystem. Publishers who invest in these optimizations see lower bounce rates, higher viewability scores, and most importantly, more engaged (and happy!) users.

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What would we want if we were the publisher?

I want to feel like my team is fully integrated into my business.

I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.

I want to know everyone on my team.

I want to feel like my team knows my business just as well as my employees do.

Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.

My team should be fully knowledgeable about current industry trends and technologies.