Email Advertising Solutions

Sell Email Inventory Your Way

Email Ad Connector (EAC) is proprietary technology from adops.com that connects advertising campaigns with newsletters and other publisher email programs.

Sponsorships

Deliver exclusive placements for advertisers sponsoring an issue, newsletter, or defined period.

Rotational and Impression-Based Campaigns

Manage impression goals, creative rotation, and share-of-voice commitments through AM360.

Native and Targeted Advertising

Deliver native ad formats and activate first-party audience data for more relevant campaigns.

House Ads and Programmatic Fill

Use house campaigns or programmatic demand from select sources to monetize available newsletter inventory.

HOW IT WORKS

One Workflow From Campaign Setup to Reporting

Connect Your Ad Server

Configure EAC around your existing ad server, campaign structure, email platform, and technical requirements.

Deliver Email Ads

Serve the appropriate creative into each email based on campaign rules, targeting, priorities, and delivery goals.

Sync Campaign Performance

Campaign clicks and impressions are reported back to your ad server in near real time to keep campaign reporting current.

Maximize the Value of Your Email Inventory

Expand Sellable Inventory

Turn email placements into manageable advertising inventory for sponsorships, impression-based campaigns, targeted advertising, and programmatic demand.

Keep Campaign Ops Consistent

Manage email advertising through the trafficking, targeting, delivery, and reporting processes your team already uses.

Maintain Connected Reporting

Bring email campaign activity back into your ad-serving environment for a more complete and current view of performance.

Support More Ways to Sell

Package email inventory around advertiser objectives using sponsorships, impression goals, audience targeting, and programmatic fill.

Monetize Email Inventory at Scale