OAO Alpha Video

OAO provides cutting-edge technology for publishers, both by building our own products and through partnerships with organizations that have exceptional technology of their own. Programmatic video advertising can be quite lucrative for publishers but can also be a daunting task to implement and manage. OAO has partnered with SpringServe, a leading independent ad serving platform for OTT and CTV, to provide publishers with a seamless and cost-effective way to generate additional revenue without the need to manage a programmatic demand stack. Deploying a video auction environment has never been so easy!

Utilized by a wide variety of publishers and content owners, SpringServe offers state-of-the-art ad serving, inventory management, and programmatic capabilities. When paired with OAO’s experienced ad ops team, OAO Alpha Video enables publishers to earn additional ad revenue by leveraging a full demand stack managed by OAO without any out-of-pocket costs for the publisher.

Seamless Implementation
• Traffic OAO Alpha Video as an ad tag within your ad server,
and have it compete with AdX and OB, and your HB solution.
• No engineering resources need to be involved.
• Collections and disbursements are managed by OAO.

Real Results
• You already have AdX and OB enabled, and you might also
have a header bidding solution in place.
• OAO Alpha Video generates additional revenue and pushes
AdX and OB, and your HB solution, to perform at higher eCPMs.
• OAO Alpha Video uses a combination of demand sources,
technology, and direct buys from trade desks, advertisers, and
agencies to fill its inventory.

Supported Video Formats
• Linear (Instream or pre/mid/post-rolls)
• Non-linear (Outstream)
• Live Streaming

Supported Environments
• Desktop & Mobile Web
• Mobile App
• CTV

Submit your information below to gain access to the OAO Alpha Video One-Sheet.

What would we want if we were the publisher?

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I want to feel like my team is fully integrated into my business.

I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.

I want to know everyone on my team.

I want to feel like my team knows my business just as well as my employees do.

Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.

My team should be fully knowledgeable about current industry trends and technologies.